Our specialization at Totemic is in IP licensing for consumer products, but more broadly, we practice brand management and licensing program administration designed to produce maximum brand appeal and ROI. We attribute the early-stage success of our innovative creative endeavors largely to the careful selection of our brand partners. Of course we realize our clients must choose us, so with that in mind, we invite you to peruse the contents of this presentation with an eye toward “talking story” with us.
We endeavor to deliver maximum visual impact, emotional appeal and consumer acceptance – all while practicing a skilled adherence to predetermined schedules and budgets.
After all, a compelling story is the kernel from which a brand is developed, and more than anything else, quality brand history begets brand equity. The practice of identifying these facets and nurturing them from a nascent state to develop and harness long-lasting brand equity may rightfully be referred to as a form of alchemy.
As a boutique agency formed by art property licensors striving for a level of excellence uncommon in our industry, we wield a clear and precise understanding of client needs. When appropriate, we partner with other firms to co-conceptualize and facilitate naming, brand identity design, environmental branding, product, packaging, and campaign design – all facets of a cohesive brand strategy.
Understanding an artist’s position, employing our marketing expertise, strategic planning and intuitive design capabilities, we strive to provide our clients with the most viable brand development programs in the marketplace.
Juaquim Burch, President
Up until and after graduating from The School of Cinematic Arts at the University of Southern California, Juaquim produced, directed, edited and photographed narrative shorts, feature documentaries and industrial films. In 1999, he joined the team at Laurel Burch where he worked in various capacities, ultimately serving as President and CEO. In 2005, Juaquim founded the Rogue River Trading Company, a licensing, wholesale and retail entity built around the Laurel Burch brand.
Forming Totemic Universal, LLC and debuting at Licensing Int’l Expo in 2013, Juaquim then set out to acquire, develop and manage unique arts and entertainment properties the world over.
- Business Development
Sandeep Sista, Business Development
Sandeep has nearly fifteen years of experience delivering high-value business transformation programs. Focused on business strategy leveraging process alignment, talent transformation and technology, his background includes diverse cultural experiences studying and working in the UK, China, Korea, Singapore and UAE. MBA National University of Singapore.